Print is back — tangible, timeless, and trusted. As digital fatigue grows, readers crave something real. Soda offers a premium, collectible A4 format designed to be shared, displayed, and kept. Published quarterly, each issue aligns with the seasons maintaining relevance, anticipation, and exclusivity. The new luxury is something you can physically hold and keep.
Our Publishing Model
Each issue celebrates Brighton’s creativity, individuality, and inclusive spirit - blending fashion, art, music, design, culture, and lifestyle with a local focus and keeping an eye on the pulse of London. We champion diversity, equality, and originality, spotlighting both emerging talent and established icons.
Readership & Reach
Each issue reaches 60,000 readers and over 250,000 annually through strong pass-on rates. Our audience is aspirational, educated, and Style-conscious, with a median age of 37, spanning all genders and identities. They value art, fashion, design, fine dining, and travel — a cultured, audience across Brighton, Sussex, and London. Soda offers brands visibility, trust, and lasting impact — a premium platform that lives beyond a single season.
As a coffee table style luxury magazine - Soda lives beyond a single season — often displayed, shared, and revisited by readers who value its design and content. We distribute to premium hotels, galleries, bars, cafés, boutiques, air b&b's, selected retail outlets, places of interest across Brighton & Hove, the most affluent areas of Sussex and London.
Our ABC1 audience profile has a median age of 37 (late 20s to early 60s), spanning all genders and identities, reflecting the vibrant local demographic of Brighton - approximately half male, half female, and proudly inclusive of everyone in between. They are highly style- and fashion-conscious; lovers of art and culture who frequent galleries, exhibitions, cinemas, live gigs, concerts, and theatre — in Brighton, London, and beyond. Passionate about entertainment, fine dining, and travel, they also value health, fitness, and grooming as key parts of a body conscious, aspirational lifestyle. Join us as we pop the top on something new!
Founder & Creative Director:- Simon Pepper
Director:- Jatinder Lalli
Editor Luxury, fashion & Style:- Laia Farran Graves
Sub Editor:- Zoe Porter
Graphic Design: Kiki Bond
Guest Travel Editor:-Lisa Francesca Nand
Advertising, sponsorships, creative collaborations please email:-
hello@sodamagazine.co.uk
or call Simon on 07990 781342