Print is back — tangible, timeless, and trusted. As digital fatigue grows, readers crave something real. Soda offers a premium, collectable A4 format made to be shared, displayed, and treasured. Published quarterly, each edition aligns with the seasons, ensuring ongoing relevance, excitement, and exclusivity. The new luxury is something you can physically hold and own.
OUR PUBLISHING MODEL
Every edition celebrates Brighton’s & Sussex's creativity, individuality, and inclusive spirit, blending fashion, art, music, design, culture, and lifestyle, while keeping an eye on London. We champion diversity and originality, spotlighting both emerging talent and established icons.
It is a coffee-table-style luxury magazine, often showcased and revisited by readers who value its design and content. We distribute to premium hotels, galleries, bars, cafés, boutiques, Airbnbs, selected retail outlets, and places of interest across Brighton & Hove, the most affluent areas of Sussex, and London.
READERSHIP & REACH
Each edition reaches 60,000 readers and over 250,000 annually through strong pass-on rates. Our audience is aspirational, educated, and style-savvy, spanning all genders and identities. They value art, fashion, design, fine dining, and travel. This cultured readership extends across Brighton, Sussex, and London. Soda offers brands visibility, trust, and lasting impact, providing a premium platform that endures beyond one season.
Our ABC1 audience profile has a median age of 37 (late 20s to early 60s), spanning all genders and identities, reflecting the vibrant local Brighton demographic: approximately half male, half female, and proudly inclusive of everyone in between. They are highly attuned to style and fashion; lovers of art and culture who frequent galleries, exhibitions, cinemas, live gigs, concerts, and theatre in Brighton, London, and beyond. Passionate about entertainment, fine dining, and travel, they also value health, fitness, and grooming as key parts of a dynamic, aspirational lifestyle.
Join us as we pop the top on something new!!
Founder & Creative Director:- Simon Pepper
Director:- Jatinder Lalli
Editor Luxury, fashion & Style:- Laia Farran Graves
Sub Editor:- Zoe Porter
Graphic Design: Kiki Bond
Guest Travel Editor:-Lisa Francesca Nand
Advertising, sponsorships, creative collaborations, please email:-
hello@sodamagazine.co.uk
or call Simon on 07990 781342